Sports Diplomacy, Culture, Development, Impact and Legacy

World-Class Expertise in

At Hadaf Global, we offer an unparalleled network of senior consultants specializing in sports diplomacy, social impact, and legacy building. Our team brings together experts from diverse fields, including academia, media relations, storytelling, strategic communications, and entertainment, to deliver tailored solutions that maximize your project’s success.

With a deep understanding of the Global South and the Middle East, our consultants are uniquely positioned to craft strategies that resonate with local communities while addressing global challenges. Whether it’s creating impactful legacy programs, fostering international collaboration through sports diplomacy, or driving meaningful change through innovative campaigns, our team is dedicated to delivering transformative results.

What sets us apart is our unwavering commitment to ensuring that every project benefits from seasoned professionals with a proven track record in shaping the future of sports diplomacy and development. At Hadaf Global, we go beyond traditional consulting, offering bespoke strategies that prioritize long-term impact and sustainable legacy creation.

Partner with us to leverage the power of sports as a catalyst for global collaboration, innovation, and social progress. Together, we can build a legacy that transcends boundaries and creates lasting change.

Meet Our Team

Nasser Al Khori Headshot

Nasser Al Khori

Chief Executive Officer

Executive Director of the Generation Amazing Foundation, leading the most successful legacy initiative of the FIFA World Cup Qatar 2022™. Known for his visionary approach in leveraging football for social development, Nasser has forged significant partnerships with global organizations such as FIFA, UNESCO, and UNHCR. He holds an MBA in Educational Leadership from UCL’s Institute of Education and a Bachelor of Science from Carnegie Mellon University. Nasser also serves as the State of Qatar National Focal Point for the Global Sports Programme at the United Nations Office of Counter-Terrorism (UNOCT), sits on the Advisory board for the United Nations Football for the Goals (UNFFTG) Advisory Council, and is a member of the UNESCO Chair dedicated to sport governance and social responsibility.

Jonathan Miseroy

Chief Strategy Officer

Jonathan is an expert in sports diplomacy and cultural diplomacy, especially during the lead-up to, during, and post FIFA World Cup Qatar 2022TM. His work as the head of Partnerships and Strategy at the Generation Amazing Foundation included the creation and implementation of a new strategic roadmap for Sports Diplomacy, as well as the nurturing and development of strategic partnerships with CBOs, NGOs, Governments and UN agencies across the spectrum. Renowned for his strategic planning and public relations work, with a Master's degree in Global Political Economy from Stockholm University. Jonathan has extensive experience in engaging with high-level dignitaries and drafting strategic documents to navigate the geopolitical landscape of the Arabian Gulf.

Kely Nascimento CIO Hadaf Global

Kely Nascimento

Chief Impact Officer

Kely Nascimento is the Chief Impact Officer at Hadaf Global and CEO of The Impact Game, collaborating with NGOs, brands, and athletes to enhance social impact, storytelling, and profit alignment. Her work includes partnerships with institutions like the Brazilian Football Confederation and the Barça Foundation. As a global speaker, she addresses gender and race equity in sports and storytelling's role in achieving the UNDP Sustainable Development Goals. Kely is also a content producer and director of the documentary "Warriors of a Beautiful Game," set for release in 2025. She serves on the Global Goals World Cup advisory board, the Beyond Sport Foundation board, and as a Laureus Sports for Good Ambassador.

Jassim Al Ali COO Hadaf Global

Jassim Al Ali

Chief operating Officer

Jassim Al Ali is a seasoned business management professional with over 14 years of expertise in marketing and project management. With an Executive MBA from Plymouth University, UK, Jassim excels in guiding projects from inception to successful completion, aligning products with evolving market trends to drive growth and maximize impact. He has worked at organizations such as Qatari Diar and Generation Amazing Foundation at a high level. Known for his results-oriented mindset, he leverages his deep marketing insights to attract new clients, expand market reach, and fuel Hadaf Global’s success. Jassim’s pragmatic approach and dedication to excellence make him an essential part of our team.

SDIsports

  • PJ SDI Sports

    Patricia "PJ" Jaecklein

  • Dr. Mohammed Sayed

    Dr. Mohammed Sayed

  • Joe Hughes SDI Sports

    Joe Hughes