Impactful Sports Diplomacy:

Nasser Al Khori, Executive Director, Generation Amazing - Supreme Committee for Delivery & Legacy

Matthew Swift, Co-Founder, President & CEO, Concordia

Concordia is the leading public-private sector convener, with the Annual Summit one of the most important global gatherings of C-suite executives, heads of state, government officials, nonprofit leaders, and entrepreneurs.

Speakers:

Nasser Al Khori

Mark Mungal

Dr. Fadi Makki

Jason Roberts

Hanne Dalmut

with Supreme Committee for Delivery & Legacy

The Legacy of the 2022 World Cup has been an integral part of the tournament since the bid’s inception. Through initiatives such as sustainability in construction, community engagement on stadiums and their legacy plans, Generation Amazing’s Human and Social Development programmes and B4 Development, the tournament has robust plans for the tournament and the future. This session, featuring health and sports leaders, will explore the partnership between Supreme Committee for Delivery & Legacy’s Generation Amazing, B4D and CONCACAF over the next four years, to ensure that the legacy of the World Cup 2022 QatarTM impacts disenfranchised people around the world beyond the last kicked ball.

Concordia is a member-based organization dedicated to actively fostering, elevating, and sustaining cross-sector partnerships for social impact.

Speakers:

H.E. Ana Irene Delgado

Eglantina Zingg

Paul Rossi

Nasser Al Khori

Ed Foster-Simeon

Concordia is the leading public-private sector convener, with the Annual Summit one of the most important global gatherings of C-suite executives, heads of state, government officials, nonprofit leaders, and entrepreneurs.

As part of Generation Amazing Festival 2022 in Qatar, Kely Nascimento gave an inspiring talk to young people about the connections and empowering possibilities of football.

During a GOAL 22 programme session at Education City in Doha, daughter of football legend Pelé, Kely Nascimento spoke of how sport has the power to change perceptions, especially of girls and women around the world. The audience of young change makers also participated in a Q&A session.

Generation Amazing helps young people to build life skills and meet their full potential, through their football for development programmes.

If sport is a mirror to society then football, as the game most played around the world, is its greatest reflection. While making a documentary about women's football I listened to dozens of stories from incredible women who are challenging the cultural barriers that restrict them, and I saw how those stories can cross borders and empower other women around the world. The freedom to write your own story is denied to so many because of race, gender, socio economics and geography, and this is something we can and need to help each other do, starting with our own stories. By encouraging others and elevating their stories, we can help each other dream beyond what we have been told is our limitation and in doing so create a more empathetic and equitable planet. Kely Nascimento works with entities to help define a focused identity and brand story, and to create partnership opportunities and programing that align with their objectives. Her recent work has been focused in the Sports Diplomacy and sports for development sectors. Kely travels the world and speaks on the power of storytelling in promoting equity as well as a community and trust building tool to further the UNDP Sustainable Development Goals. Ms. Nascimento is currently directing of Warriors of a Beautiful Game, a feature documentary on sports and gender equality (currently in post-production). Kely is the eldest daughter of Brazilian soccer legend Pelé and has founded the Nascimento Foundation which, through sports and the arts along with the principals of equality, leadership and storytelling, aims to harness the power of her father’s legacy towards building a more equitable, peaceful and sustainable future. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at

Jonathan Miseroy joined the Front Runners in Sport Management conference to deliver an insightful talk on the transformative power of social responsibility in sports. Highlighting how sports can serve as a catalyst for positive change, Jonathan explored the role of athletes, organizations, and stakeholders in addressing pressing societal challenges. From fostering inclusivity and community development to promoting sustainability and global collaboration, his presentation emphasized the unique potential of sports to drive meaningful impact beyond the field. Watch this inspiring session to learn how social responsibility is shaping the future of sports management and creating a legacy of change.