Experts in Sports Diplomacy & Development Strategy

Hadaf Global is a pioneering consultancy firm specializing in sports for development and sports diplomacy, with a strong presence in the State of Qatar. Led by Nasser Al Khori, a regional expert with over a decade of leadership experience and a pivotal role in the largest sporting events in the Middle East, Hadaf Global operates at the intersection of sports, development, and diplomatic engagement.

Nasser has cultivated deep relationships with key global stakeholders in sports and development, along with major international forums. His leadership in shaping the Generation Amazing Foundation’s annual festival has positioned the foundation as a global leader in leveraging sports for social change, connecting diverse communities through the power of mega events to rewrite narratives and foster global unity.

Jonathan Miseroy, an expert in Sports Diplomacy and Sport for Development Strategy creation and implementation, he brings a wealth of experience as the former Head of Partnerships and Strategy at the foundation. He was instrumental in charting the foundation’s course following the FIFA World Cup Qatar 2022™, building strategic partnerships that have significantly impacted the region and beyond.

Kely Nascimento is a globally recognized figure with extensive experience in sports diplomacy and storytelling. Based in New York, her work spans the Americas and the Global South, focused on empowering underrepresented regions. Kely’s work connects the South American and Middle Eastern landscapes, building diplomatic and development bridges that unlock potential across continents.

While Hadaf Global’s work is rooted in the Middle East, it spans the Global South and beyond. The firm’s deep understanding of partnerships, geopolitics, sports diplomacy, and public relations is bolstered by an extensive network of advisors across the Global North. This comprehensive expertise positions Hadaf Global as the premier consultancy for sports diplomacy and development.

As a boutique firm, Hadaf Global offers unmatched services to mega sporting event organizers, with a holistic approach that makes it the go-to firm for those seeking to leverage sports for meaningful development and global diplomacy.